As a retailer or distributor your 2 biggest challenges are
- Strong competition and
- No point of difference
So how do you distinguish yourself? How do you sell products confidently when others are selling the same thing? How can you increase the average spend of your customers?
In the digital age, consumers come into your store, well informed, having fully researched the products they are after. This leaves little room for your sales people to sell. You need to have a story to tell.
Distinguish yourself by quality vs price. Quality of your service, quality of the products you are selling, not everything has to be about price.
Expand your product offering, be a one stop shop for your customers, save them a trip to another store.
Sell products relevant to the modern Australian and the Australian lifestyle.
A traditional oven, rangehood, cooktop and dishwasher forms the basis of every Australian kitchen.
However the modern Australian enjoys multicultural meals and fusion cooking. This is where a steam oven or a combination steam oven can make it easier to bring these diverse meals to the table.
Modern Australians enjoy open plan living and entertaining. However one of the biggest complaints with this type of home design is a noisy rangehood. Di Lusso can help solve this problem with the Q series range of external motor rangehoods.
Along with open plan living, Australian home designs are becoming more compact, with multilevel apartment living. This requires smart use of the space available, incorporating smaller dishwashers and combination ovens which have a smaller footprint than traditional ovens but with greater functionality.
Find out how Di Lusso can make a Difference to your business.